Great Walks of Australia Welcomes New Board Member to Strengthen Strategic Growth

Great Walks of Australia is pleased to announce the appointment of Giovanna Lever, from Sparrowly Group, to its Board, further strengthening the collective’s strategic capability as it continues to grow its position within Australia’s premium experiential tourism landscape.

This appointment comes at a time of evolving global travel trends, with increasing demand for immersive, nature-based experiences and high-quality guided journeys. Giovanna brings extensive experience across tourism, strategy, and commercial growth, supporting organisations to adapt, scale, and connect with new markets.

Giovanna Lever is Founder and Managing Director of Sparrowly and Co-Founder and Director of AccessA. She is recognised for her development work through Sparrowly Group across Australia, New Zealand and South East Asia where she has partnered with tourism and hospitality businesses to drive innovation, strengthen commercial performance, and navigate changing market dynamics. Her expertise spans strategic planning, brand positioning, and industry collaboration.

Gary Smith, Chair of Great Walks of Australia, said the appointment reflects the organisation’s commitment to strong governance and future-focused leadership.

“Giovanna brings a depth of experience that will support Great Walks of Australia as we continue to evolve and respond to both domestic and international opportunities. Her strategic insight and understanding of the tourism landscape will be invaluable as we work alongside our members, Tourism Australia, State and industry partners.”

Giovanna Lever said she was excited to join the Board at a time of continued opportunity for Australian walking experiences.

“Great Walks of Australia represents some of the most unique and compelling tourism experiences in the country. I look forward to contributing to the collective’s growth and supporting its members to showcase the depth, quality, and diversity of Australia’s walking experiences to the world.”


Genevieve Matthews, Executive Officer of Great Walks of Australia, added:

“Giovanna’s appointment comes at an exciting time for the collective as we continue to expand our international presence, strengthen industry partnerships and create new opportunities for our member walks. Her experience and perspective will be a valuable addition as we continue to evolve and grow.”

Giovanna joins an experienced Board led by Chair Gary Smith and fellow directors Sue Badyari, Sue Johnson and Neil Lynch, providing governance and strategic oversight for the organisation.

Great Walks of Australia is a collective of the nation’s premier guided, multi-day walking experiences, showcasing Australia’s most extraordinary landscapes through eco-certified, small-group adventures. Each walk pairs world-class natural settings with expert guides, exceptional hospitality and a strong commitment to sustainability and conservation. The collection spans coastlines, alpine wilderness, outback ranges, rainforests and remote bush environments – offering restorative, low-impact walking experiences for both seasoned hikers and first-time multi-day walkers.

For more information please contact Genevieve Matthews here.